WSJ: This Social Media Business Was Started Within Robert Downey Jr.’s Media Startup

“As much as YouTube stars are an emerging force in media, most of these creators are realizing that they can’t survive on YouTube alone. To make the most of their content and influence, these people need to be active on numerous social networks.” This piece from the Wall Street Journal, looks at how networks such as Whistle Sports are engaging viewers on a multitude of social platforms.