Whistle Sports Puts NASCAR in the Social Video Race
“NASCAR is wildly popular in many parts of the country. But stock car racing league has some blind spots, demographically-speaking: only 9% of its audience made up of millennials, ages 18 to 34. As any modern marketer knows, that’s a major issue.
To help remedy that problem, NASCAR has engaged Whistle Sports Networkto develop a series of digital videos to tie-in to “NASCAR Goes West” series of races in Las Vegas, Phoenix and Fontana, California, running through March 20.”