Whistle Sports Put Its Millennial Spin On Soccer
“This is not the place you’d first turn to get a sports score, but it’s a kind of go-to place for people–young people especially. It’s into sports in a more free form way than ESPN ever was with the major exception of its X Games brainstorm, way back in 1995, that spawned an entire new genre of participation Whistle seems to identify with on some level.
“Whistle’s a pretty perfect partner for Sky Sports whose Soccer AM brand is the spine of a new Whistle related channel. It engages millennials with soccer-like stuff. But it’s far more entertaining than a panel show of sports experts reporting scores and highlights.”