The New York Business Journal: Whistle Sports Network pitches ad buyers as streaming answer to ESPN

“One of the most intriguing entrants in this year’s NewFronts digital content and advertising series is Whistle Sports Network, a viral/social sports video media company that’s quietly raised $36 million in venture capital and amassed 72 million subscribers on various social media and online video channels. Of course, “quietly” only applies if you’re older than 25, which most ad buyers and marketers in attendance at the NewFronts are. If you’re under 25 and into sports, there’s a very good chance you know Whistle well.”