Fast Company: The World’s Top 10 Most Innovative Companies of 2015 in Video

Fast Company selected Whistle Sports as one of the top 10 most innovative companies in 2015. They said, “For online sports content millennials can’t stop watching. The Whistle Sports Network launched on January 1, 2014 with a goal of providing sports content to young people that isn’t laced with scandal or peppered with ads for alcohol and violent movies. It’s hard for a new company to gain the rights to live sporting events, but the network doesn’t want them anyway. According to founder and CEO John West, its target audience—millennials—have an attention span for video of about seven minutes. To accommodate this, Whistle focuses on interactive short clips like how-to videos and behind-the-scenes athlete interviews. And in one year, the network amassed more than 1 billion views, 225 channel partners, and 13.5 million YouTube subscribers, making it the largest sports destination on YouTube.”