Digiday: How Whistle Sports scored big in digital video

“In the competition for digital video dominance, the Whistle Sports Network racked up a few touchdowns before its competitors even made it to the field. While new multichannel networks emerge on a regular basis, Whistle Sports remains largely unchallenged by other digital video startups. The sports world is still dominated by mainstream media outlets, such as ESPN, FOX and NBC, but Whistle Sports aims to build a sizable millennial audience on the back of shareable content like trick shots, behind-the-scenes athlete interviews and how-to videos. You’ll even see segments on Frisbee. “SportsCenter,” it is not.”