Whistle Sports and the National Football League (NFL) announced today a new partnership to create and distribute original NFL-themed social media content throughout the year. The content will star social creators and athletes from Whistle Sports’ network and will be distributed throughout Whistle Sports’ network of 257 million fans and followers across social platforms.
“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL on the channels where millennials are following sports 24/7. Our audience has always devoured NFL content and we now have the ability to bring brands into the conversation,” said Whistle Sports President Jeff Urban. “From a brand perspective the agreement enables advertisers to activate around NFL-themed content to reach their audiences via means that have been proven highly effective and have not been previously available – through native upload to some of the biggest and most engaged social channels.”
The regularly updated content will showcase football entertainment programming including proven formats such as short-form comedic takes, impersonations, fan subculture documentaries, workout and training videos, skill competitions, alternate histories, trick shots, and eSports face-offs among other formats.
Whistle Sports and the NFL will offer brands the opportunity to participate and engage with this content to reach social-first millennial fans around the world through brand integrations.
“Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, Vice President of Media Strategy for the NFL. “We’re looking forward to working with Whistle Sports and its creators to develop and distribute this exciting new content across a broad range of social media platforms, providing another key touch point for our fans and sponsors to participate in NFL conversation online.”
About Whistle Sports
Whistle Sports creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with 425 of the world’s most engaging sports content creators that now encompasses over 257 million aggregate subscribers, fans and followers with a growth rate of over 2 million a week. The company’s investors and equity holders include Tegna, NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.
ONE World Sports, America’s Network for Global Sports, announced a partnership with millennial sports fan network Whistle Sports to live stream a slate of Ivy League football games during the 2016-2017 season on Whistle Sports Facebook pages.
“When seeking additional content partners to showcase our coverage of the prestigious Ivy League, it became abundantly apparent that Whistle Sports is the perfect partner to showcase these storied football rivalries across new platforms,” said Todd Myers, Vice President Programming, Acquisitions & Development .ONE World Sports. “ As our sports content continues to evolve to programming with more U.S. appeal as well as highlighting popular sports from around the globe, ONE World Sports will explore new avenues to drive viewership and increase engagement among sports fans. Whistle Sports was a clear choice, given the millions of new followers they add across their social network each week.”
Starting on September 17 in New Haven with Colgate at Yale, the games will be available through the ONE World Sports telecast, as well as through a Whistle Sports Facebook Live stream. Bill Spaulding, the play-by-play broadcaster and storyteller for NBC Olympics, as well as Ken Dunek, former player for the Eagles and now analyst, will be the hosts for the matchup between the Raiders and the Bulldogs. Dunek will rotate analyst roles with long-time TV personality and former Yale Defensive Back Jack Ford throughout ONE World Sports’ telecasts.
“Whistle Sports is excited to bring together ONE World Sports and its Ivy League rights with our Whistle Sports’ community through Facebook Live,” said Laura Fortner, EVP Business Development, Whistle Sports. “Fans want to enjoy, engage, connect with and comment on the games that they’re watching. Viewing games via Facebook Live on our pages will let them do all of that all in one place this season.”
Earlier this summer, Whistle Sports had success with the early rounds of the “TBT: The Basketball Tournament,” which grew from a few thousand viewers watching on a website in 201 to over 3.5 million views on Whistle Sports Facebook pages in 2016.
The schedule for the live streams is as follows:
Day/Date Time Game
Saturday, Sept. 17 1:30 PM Colgate at Yale
Saturday, Sept. 24 2:00 PM Harvard at Brown
Saturday, Oct. 1 1:30 PM Lehigh at Yale
Saturday, Oct. 8 1:00 PM Cornell at Harvard
Saturday, Oct. 15 3:00 PM Columbia at Penn
Saturday, Oct. 22 1:30 PM Dartmouth at Columbia
Saturday, Oct. 29 12:30 PM Princeton at Cornell
Saturday, Nov. 5 1:00 PM Columbia at Harvard
Saturday, Nov. 12 12:00 PM Brown at Dartmouth
Saturday, Nov. 19 1:30 PM Dartmouth at Princeton
About Whistle Sports
Whistle Sports creates, curates and delivers compelling sports content for fans and brands across multiple social, digital and TV platforms. Since its formal launch in 2014, Whistle Sports has built an active, global community with 450 of the world’s most engaging sports content creators that now encompasses over 247 million aggregate subscribers, fans and followers with a growth rate of over 3 million a week. The company’s investors and equity holders include Tegna, NBC Sports, Sky Sports, Liberty Global and Emil Capital, as well as multiple professional sports leagues.
About ONE World Sports
ONE World Sports is America’s Network for Global Sports, serving sports fans across all platforms with marquee, live and original, content from the U.S. and around the globe. With multi-platform capabilities and superior production quality, ONE World Sports is one of the fastest growing independent sports networks available throughout the United States. Available nationwide via broadband and to more than 43 million households on cable, telco and satellite, ONE World Sports delivers live and exclusive coverage of some of America’s most popular sports played both in and outside the USA including basketball, college football and ice hockey — plus sporting events with the largest global followings like soccer, rugby and cricket. ONE World Sports is distributed through DIRECTV, U-verse, Verizon Fios, go90, Charter Communications, Sony PlayStation Vue, Cablevision’s Optimum TV, Frontier, CenturyLink, Mediacom Communications, Google Fiber, Suddenlink, RCN and a growing number of systems through the NCTC. In addition, the network’s mobile app, Watch ONE World Sports, features a live stream of the network for authenticated subscribers and on-demand content for all users. More information on ONE World Sports and its availability in particular markets can be found at http://www.oneworldsports.com or consumers can call their television distributor. Watch ONE World Sports is available in the Apple and the Google Play stores.
Rachel Gary, ONE World Sports, 201-615-9629, rgary(at)oneworldsports(dot)com
Brian Selander, Whistle Sports, 302-252-7860, bselander(at)thewhistle(dot)com