What Whistle Sports hopes to do with the $20 million it just landed

“With the new funding, West said the company hopes to scale in three areas. Empowering its community of creators, expanding geographically and growing its original content library.”

“NASCAR is wildly popular in many parts of the country. But stock car racing league has some blind spots, demographically-speaking: only 9% of its audience made up of millennials, ages 18 to 34. As any modern marketer knows, that’s a major issue.

To help remedy that problem, NASCAR has engaged Whistle Sports Networkto develop a series of digital videos to tie-in to “NASCAR Goes West” series of races in Las Vegas, Phoenix and Fontana, California, running through March 20.”