Why This Study on Millennial Sports Video Habits Should Worry ESPN


“Like many social startups, one of the hidden weapons Whistle Sports boasts is a treasure trove of user data that can say a lot about where trends are headed. And a Whistle Sports study from this summer about millennials’ preferences for sports video is a telling look at what might change in the next few years.

The study found that young people are as compelled by YouTube celebrities as they are by anyone on traditional television. For sports content, they are more used to seeking out videos from these influencers on YouTube and Facebook than from ESPN.”