Who We Are
Whistle Sports is the global sports media network and community for today’s generation. With a massive audience-driven data platform, we create, curate and distribute highly engaging video content across social, digital, over-the-top and linear TV platforms.
Hundreds of millions of fans follow along to see new videos from Whistle Sports and our creator partners including Dude Perfect, F2 Freestylers, Brodie Smith, Nitro Circus, and Indi Cowie. We are official partners of some of the biggest sports leagues on the planet including the NFL, MLB, and NASCAR, and some of the biggest sports broadcasters including NBC Sports and Sky Sports.
The evolution of sports storytelling for today’s generation
All of our content is built and optimized for the specific platforms it lives on. Our amazing library of over 450,000 videos grows by 400 each day. We are the voice of today’s sports fan.
A MORE EFFECTIVE FORM OF SPORTS MARKETING FOR ADVERTISERS
When the world’s biggest brands want to connect to their consumers through sports they come to Whistle Sports. Our in-house strategy, creative, and production teams partner with creators and athletes to create campaigns that get shared and remembered. Proprietary data and analytics powers our strategies, enabling us to post the right content on the right platforms at the right times. Our efforts encompass branded content, pre-roll advertising, influencer activation, events, and more.
CONTENT THAT DELIVERS AUDIENCE AND ENGAGEMENT TO THE DIGITAL, OTT, AND LINEAR PLATFORMS OF OUR PARTNERS
Programmers are constantly on the hunt for new ways to bring today’s generation to their channels, and competition for these viewers is fiercer than ever. This is an environment in which Whistle Sports excels. Not only do we possess a unique understanding of the preferred talent and content consumption habits of young sports fans, but we are also able to deliver audience to the programming we create for our partners.
CREATING ACTIONABLE INSIGHTS THROUGH PROPRIETARY DATA & MEASUREMENT
Whistle Sports activates dynamic consumer learnings by merging proprietary research studies, a VIP panel of engaged participants, and hard data from social, OTT & linear TV platforms. We have officially partnered with best-in-class industry measurement partners such Vision Critical, Nielsen and Millward Brown, and regularly commission custom video engagement studies aimed at understanding how our end consumer engages with sports video and demonstrating the power of that consumer to our partners.
Proprietary consumer panel
Cloud based Platform delivers qualitative and quantitative first-party actionable insights for our partners.
Audience Assessment + Content Strategy
Proven approach to unlocking audience profile insights (demographics, psychographic, brand + platform affinity, etc.) and relevant content strategy (talent, vertical, format, platform, length, day/posting, geography, etc).
Validation + Optimization
Detailed Activation ROI Analysis + Optimization recommendations through partnerships with leading third-party measurement companies, including Nielsen, ComScore, Millward Brown, Tubular Labs, Simply Measured + Crowdtangle.